🚀 Professional Digital Marketing & Advertising Masterclass
From Fundamentals to Advanced Strategies for Business Growth
📌 Course Introduction & Fundamentals Week 1-2
- Digital Marketing Ecosystem Overview
- The Digital Consumer Journey & Funnel Strategy
- Comparing Traditional vs Digital Marketing ROI
- Major Advertising Platforms Landscape (Meta, Google, TikTok, LinkedIn)
- Setting Up Your Digital Marketing Workspace
🔍 Market Research & Strategy Development Week 3-4
- Advanced Audience Segmentation Techniques
- Creating Detailed Buyer Personas & Customer Avatars
- Competitor Analysis Frameworks (SWOT, PESTLE)
- Market Positioning & Unique Value Proposition
- Customer Journey Mapping for Digital Campaigns
🛠️ Hands-on Exercise:
Conduct a complete market analysis for a sample business including audience personas, competitor matrix, and recommended digital strategy.
📱 Meta Ads Mastery (Facebook & Instagram) Week 5-7
- Meta Business Suite Deep Dive
- Pixel Implementation & Event Tracking
- Campaign Structures: Advantage+ vs Manual
- Creative Strategies for Different Objectives (Awareness, Consideration, Conversion)
- Advanced Audience Targeting (Lookalike, Custom, Engagement)
- Dynamic Creative Optimization
- Lead Generation Forms & Instant Experiences
🔎 Google Ads Comprehensive Training Week 8-10
- Google Ads Account Structure Best Practices
- Search Ads: Keyword Research & Match Types
- Display Network: Placements & Targeting
- YouTube Advertising: TrueView, Bumper, Discovery Ads
- Performance Max Campaigns
- Smart Bidding Strategies
- Google Merchant Center & Shopping Ads
🔄 Retargeting & Conversion Optimization Week 11
- Cross-Platform Retargeting Strategies
- Setting Up Meta & Google Remarketing
- Sequential Messaging Strategies
- Conversion Rate Optimization (CRO) Techniques
- Landing Page Optimization for Ads
🎨 Creative & Content Strategy Week 12
- High-Converting Ad Copy Formulas
- Visual Storytelling for Digital Ads
- Video Content Creation (Short-form & Story Ads)
- Tools Mastery: Canva, CapCut, Adobe Express
- A/B Testing Creative Elements
📊 Analytics, Reporting & Optimization Week 13-14
- Key Metrics & KPIs for Each Campaign Type
- Google Analytics 4 Implementation
- Data Visualization & Client Reporting
- Attribution Models & Multi-Touch Analysis
- Budget Allocation & Performance Scaling
💼 Business & Career Development Week 15-16
- Client Acquisition & Management
- Pricing Models & Proposal Writing
- Freelancing Platforms: Upwork, Fiverr Optimization
- Building Your Digital Marketing Portfolio
- Job Market Preparation & Interview Skills
🎯 Real-World Projects & Capstone
- Complete Campaign Setup for E-commerce Business
- Local Service Business Advertising Strategy
- App Install Campaign Project
- Client Simulation: From Brief to Report
🏆 Course Outcomes & Benefits
- Certification: Professional Digital Marketer Certification
- Portfolio: 3 Complete Campaign Case Studies
- Templates: 50+ Ready-to-Use Templates (Proposals, Reports, Briefs)
- Community: Access to Private Mastermind Group
- Career Support: Resume Review, Interview Prep, Job Board Access
- Ongoing Learning: Monthly Webinars & Strategy Sessions
Course Duration Options:
Fast-Track (3 Months): Intensive program covering all fundamentals and intermediate skills
Comprehensive (6 Months): Includes advanced modules, mentorship, and live client projects