đ¯ Ads Digital Marketing āĻā§āĻ°ā§āĻ¸ āĻāĻāĻāĻ˛āĻžāĻāĻ¨
đī¸ āĻŽāĻĄāĻŋāĻāĻ˛ ā§§: āĻĄāĻŋāĻāĻŋāĻāĻžāĻ˛ āĻŽāĻžāĻ°ā§āĻā§āĻāĻŋāĻ āĻĒāĻ°āĻŋāĻāĻŋāĻ¤āĻŋ
- āĻĄāĻŋāĻāĻŋāĻāĻžāĻ˛ āĻŽāĻžāĻ°ā§āĻā§āĻāĻŋāĻ āĻā§ āĻāĻŦāĻ āĻā§āĻ¨?
- Traditional vs Digital Marketing
- Digital Advertising āĻĒā§āĻ˛ā§āĻ¯āĻžāĻāĻĢāĻ°ā§āĻŽāĻ¸āĻŽā§āĻš āĻĒāĻ°āĻŋāĻāĻŋāĻ¤āĻŋ (Google, Facebook, YouTube, Instagram, LinkedIn, TikTok āĻāĻ¤ā§āĻ¯āĻžāĻĻāĻŋ)
đī¸ āĻŽāĻĄāĻŋāĻāĻ˛ ā§¨: āĻŽāĻžāĻ°ā§āĻā§āĻ āĻ°āĻŋāĻ¸āĻžāĻ°ā§āĻ āĻ āĻāĻžāĻ¸ā§āĻāĻŽāĻžāĻ° āĻ āĻĄāĻŋā§ā§āĻ¨ā§āĻ¸
- āĻāĻžāĻ°ā§āĻā§āĻ āĻ āĻĄāĻŋā§ā§āĻ¨ā§āĻ¸ āĻā§āĻāĻžāĻŦā§ āĻ¨āĻŋāĻ°ā§āĻ§āĻžāĻ°āĻŖ āĻāĻ°āĻŦā§āĻ¨
- Buyer Persona āĻ¤ā§āĻ°āĻŋ āĻāĻ°āĻž
- Competitor Analysis
đī¸ āĻŽāĻĄāĻŋāĻāĻ˛ ā§Š: Facebook & Instagram Ads
- Facebook Business Manager āĻ¸ā§āĻāĻāĻĒ
- Page āĻ Pixel āĻ¸ā§āĻāĻāĻĒ
- Facebook Ads Campaign Structure (Campaign, Ad Set, Ad)
- āĻŦāĻŋāĻāĻŋāĻ¨ā§āĻ¨ āĻ§āĻ°āĻ¨ā§āĻ° āĻā§āĻ¯āĻžāĻŽā§āĻĒā§āĻāĻ¨ (Traffic, Engagement, Leads, Conversions)
- Custom Audience & Lookalike Audience
- A/B Testing āĻ Performance Tracking
đī¸ āĻŽāĻĄāĻŋāĻāĻ˛ ā§Ē: Google Ads (Search, Display, YouTube)
- Google Ads āĻ ā§āĻ¯āĻžāĻāĻžāĻāĻ¨ā§āĻ āĻā§āĻ˛āĻž āĻ āĻ¸ā§āĻāĻāĻĒ
- Campaign Types: Search, Display, Shopping, Video (YouTube)
- Keywords Research āĻ Match Types
- Bidding Strategy āĻ Budgeting
- Ad Extensions & Performance Metrics
- Conversion Tracking
đī¸ āĻŽāĻĄāĻŋāĻāĻ˛ ā§Ģ: Remarketing & Retargeting
- Facebook āĻ Google āĻ āĻ°āĻŋāĻŽāĻžāĻ°ā§āĻā§āĻāĻŋāĻ āĻ¸ā§āĻāĻāĻĒ
- Custom Retargeting Audience
- Dynamic Ads
đī¸ āĻŽāĻĄāĻŋāĻāĻ˛ ā§Ŧ: āĻāĻ¨āĻā§āĻ¨ā§āĻ āĻ āĻā§āĻ°āĻŋā§ā§āĻāĻŋāĻ āĻĄāĻŋāĻāĻžāĻāĻ¨
- Ads Copywriting: Effective Headline, CTA
- Graphics & Video Making Tools (Canva, CapCut, Adobe Express)
- Ads Design Best Practices
đī¸ āĻŽāĻĄāĻŋāĻāĻ˛ ā§: Analytics āĻ āĻ°āĻŋāĻĒā§āĻ°ā§āĻāĻŋāĻ
- Facebook Ads Manager āĻ Google Ads Dashboard āĻŦā§āĻ¯āĻŦāĻšāĻžāĻ°
- Google Analytics āĻ¸āĻāĻ¯ā§āĻ āĻ āĻŦāĻŋāĻļā§āĻ˛ā§āĻˇāĻŖ
- Conversion Rate Optimization (CRO)
- Ads Performance Report āĻ¤ā§āĻ°āĻŋāĻ° āĻā§āĻļāĻ˛
đī¸ āĻŽāĻĄāĻŋāĻāĻ˛ ā§Ž: āĻŦāĻžāĻā§āĻāĻŋāĻ, āĻā§āĻ˛āĻžā§ā§āĻ¨ā§āĻ āĻšā§āĻ¯āĻžāĻ¨ā§āĻĄāĻ˛āĻŋāĻ āĻ āĻĢā§āĻ°āĻŋāĻ˛ā§āĻ¯āĻžāĻ¨ā§āĻ¸āĻŋāĻ
- Ads Budget Planning
- āĻā§āĻ˛āĻžā§ā§āĻ¨ā§āĻ āĻŦā§āĻ°āĻŋāĻĢ āĻŦā§āĻāĻž āĻ āĻ°āĻŋāĻĒā§āĻ°ā§āĻāĻŋāĻ
- Fiverr, Upwork āĻ Ads Marketing āĻ¸ā§āĻŦāĻž āĻĻā§āĻā§āĻž
- Proposal āĻ˛ā§āĻāĻž āĻ āĻĒā§āĻ°āĻĢā§āĻļāĻ¨āĻžāĻ˛ āĻāĻŽāĻŋāĻāĻ¨āĻŋāĻā§āĻļāĻ¨
đ§ āĻĒā§āĻ°ā§āĻ¯āĻžāĻāĻāĻŋāĻā§āĻ¯āĻžāĻ˛ āĻ¸ā§āĻļāĻ¨ āĻ āĻĒā§āĻ°āĻā§āĻā§āĻ
- āĻ˛āĻžāĻāĻ āĻā§āĻ¯āĻžāĻŽā§āĻĒā§āĻāĻ¨ āĻ°āĻžāĻ¨ (Facebook/Google)
- ā§¨+ āĻā§āĻ˛āĻžā§ā§āĻ¨ā§āĻ Ads Account āĻšā§āĻ¯āĻžāĻ¨ā§āĻĄā§āĻ˛āĻŋāĻ āĻĒā§āĻ°ā§āĻ¯āĻžāĻāĻāĻŋāĻ¸
- Real-time āĻ°āĻŋāĻĒā§āĻ°ā§āĻāĻŋāĻ āĻ āĻŦāĻŋāĻļā§āĻ˛ā§āĻˇāĻŖ
đ āĻā§āĻ°ā§āĻ¸ āĻļā§āĻˇā§ āĻ¯āĻž āĻĒāĻžāĻŦā§āĻ¨:
- āĻ¸āĻžāĻ°ā§āĻāĻŋāĻĢāĻŋāĻā§āĻ
- Freelancing āĻāĻžāĻāĻĄāĻ˛āĻžāĻāĻ¨
- Google & Facebook āĻāĻ° āĻ¸āĻŋāĻŽā§āĻ˛ā§āĻāĻ° āĻāĻā§āĻ¸āĻžāĻ°āĻ¸āĻžāĻāĻ
- Career/Internship Assistance
āĻŽā§ā§āĻžāĻĻ (āĻ¸āĻŽā§āĻāĻžāĻŦā§āĻ¯):
ā§Š āĻŽāĻžāĻ¸ā§: Basic to Intermediate
ā§Ŧ āĻŽāĻžāĻ¸ā§: Basic to Advanced (āĻ¸āĻšāĻā§ Freelancing/Job)